Email marketing is an excellent way to keep in touch with customers and to build a larger customer base. There are dozens of choices in email marketing that it can become overwhelming. Know your audience is. When you have some readers, brainstorm ways to have them sign up friends. Your subscriber base will automatically grow by itself. Educate yourself about email marketing. You will find a lot of helpful books online and in libraries. You might be able to find workshops in your area that will help you learn more about email marketing. Test different formats of emails. The top of the emails should always contain the most interesting and offers. You should also test out different formats in order to identify which format elicits the most. Once you have a short list of successful formats, continue to use it. This can help your customers will know what they can expect from your emails and where to find information they need more information. Your emails should use the same logo a